Students Need In One Instant This Year

Traffic deaths have actually increased and remain the #1 killer of teens. The worst experience your school community may face is the death of a student through a preventable traffic crash – which most often involve driving distractions like texting and impairment.

For over a decade, IN ONE INSTANT has been providing students with the essential tools they need to make safe decisions behind the wheel . 

The program offers students and educators:

  • A flexible, engaging, and turnkey curriculum designed for in-person or virtual learning
  • Minimal disruption to school schedules and instructional needs 
  • Options to implement in assemblies, one class period or expanded as a unit
  • Content that educates students on an emotional level, for lasting impact 
  • Interactive activities that get high schoolers engaged and thinking about their choices
  • Multimedia components using peer-relatable video and storytelling, real-life survivor testimonials
  • Follow-up interactive activities that help students apply what they’ve seen and learned to their own lives

Teens will learn how to:

  • Stand up to peer pressure
  • Refrain from driving when impaired or driving with impaired drivers
  • Utilize a designated driver
  • Refrain from cell phone use/texting while driving
  • Wear their seat belts
  • Serve as ambassadors to their peers

IN ONE INSTANT Includes valuable support materials for educators, parents, and students as developed with expert input from: health and safety professionals, teachers, counselors, administrators, psychologists, parents, and teens themselves.

The curriculum is informed by both the Theory of Planned Behavior and Health Belief Model. This theory predicts human behavior based on personal attitudes, peer group and cultural norms as well as other factors. The Health Belief Model is based on the idea that people only change their behaviors when they believe themselves to be at risk for serious consequences. To get someone to change behavior, they have to be provided the tools needed to change risky behavior.

Our anonymous pre and post program surveys show that 86% more teens won’t text and drive after experiencing the program, and 91% more students won’t drive if impaired.

The Power of In One Instant

Hear from Mississippi State Superintendent of Education:

In One Instant’s success over the last decade in addressing safer teen driving has made a difference in thousands of U.S. schools. Its student-driven activities have been especially impactful and is only one of the reasons why I’ve recommended the program to every school district in our state. I highly recommend it to all my fellow educators nationwide.

 

Carey M. Wright

MS State Superintendent of Education

Hear from a former LA Unified School District Superintendent:

Your role in bringing this powerful, evidence-based program to your school has the potential to save lives. Many parents and teens, as well as your administrative colleagues, have acknowledged the impact of this emotional experience on teen driving behavior, making smarter choices and creating change. Consider offering this invaluable set of resources to your school community.

 

Merle Price

Former Principal & Deputy Superintendent,
Los Angeles United School District

LEARN MORE

A Message From Merle Price, Former Principal and Deputy Superintendent, LAUSD

The worst experience a school may face is the death of a student, especially in the case of a sudden and preventable accident, which for teens most frequently involves driving distractions due to texting, cell phone use, recklessness, and impairment. Those who have experienced the aftermath of such a tragedy know that the trauma to classmates, families, faculty and staff goes beyond anything that they have been prepared for and will impact the school community for a long time.

In One Instant is an award-winning and research-based resource for schools that has demonstrated ability to impact teens and their decision making in ways that can prevent tragic driving collisions. This video assembly program and toolkit have been developed with input from health and safety professionals, teachers, counselors, school administrators, psychologists, parents and teens themselves. It is easily administered with follow up materials for administrators, students, teachers, and parents.

With minimal disruption to instructional programs and school schedules, this program can provide a bonding experience between teens, their parents, and school personnel to help teens recognize the importance of their decisions and the role they play in preventing tragedies.

Your role in bringing this powerful program to your school has the potential to save lives. Many parents, teens, and administrators have acknowledged how this powerful and emotional experience impacts teen driving behavior, promotes smarter choices, and creates long-lasting change.

Please take a few minutes to see how easily this life saving program has been successfully implemented at many high schools and consider bringing this invaluable set of resources to your school community.

Hear from a Trauma Prevention and Outreach Nurse:

I’m the Trauma Prevention and Outreach Nurse for Natividad Medical Center in Monterey County. As injury prevention educators and healthcare providers, we are firsthand witnesses to the tragedies caused by motor vehicle crashes.  I wanted to share with you an exciting and impactful program, In One Instant, designed specifically for this purpose, which we have successfully implemented in all our Salinas/Monterrey high school prevention programs.

 

Lorraine Artinger, RN

Trauma Prevention and Outreach

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Hello Fellow Injury Prevention Coordinators,

I’m the Trauma Prevention and Outreach Nurse for Natividad Medical Center in Monterey County. As injury prevention educators and healthcare providers, we are firsthand witnesses to the tragedies caused by motor vehicle crashes.  I wanted to share with you an exciting and impactful program, In One Instant, designed specifically for this purpose, which we have successfully implemented in all our Salinas/Monterrey high school prevention programs.

In One Instant is an award-winning, evidence-based program that empowers teens to make smart choices and save lives. Informed by years of research, this turnkey program features a powerful short video (used in assemblies and classrooms) along with comprehensive follow-up educational online materials. Designed for easy implementation, In One Instant can be completed in one class period or expanded into an entire unit. The program also offers teens the opportunity for continued engagement year-round, providing safe driving tips and numerous Community Service opportunities through their online Teen Guide. 

In One Instant is endorsed by the CHP, as well as the LAPD, LAFD, LA County Medical Association, UCLA School of Public Health, and USC Center for Trauma, Violence and Injury Prevention. The program has received prestigious awards from the U.S. Congress, California State Senate and LA City Council, and has been featured on ABC News and FOX News. 

I am enlisting your help to bring In One Instant to your high schools and community centers through your outreach programs. It’s effective, simple and easy to implement, and time efficient.  Please watch the quick four-minute trailer and testimonial videos available on the In One Instant website homepage to get a better idea of what the program entails: http://www.inoneinstant.org/

Together, we can reduce motor vehicle crashes and trauma among our youth!

Our History

By co-founders Gail Schenbaum Lawton and Cheryl Wolman Wada

Within a two-year period, our teenage children attended three funerals, each for a friend who died in alcohol, distracted or reckless driving collisions. Our community was devastated. We knew we needed to become proactive. We knew it was time for change.

In 2010, we created In One Instant as a multi-faceted, peer-driven, live program. We created an immersive and emotional experience, combining our dramatic film with a compelling live performance segment. Operations Director, Debbie Barnett, facilitated the program with local Los Angeles high schools. In 2011, our film went on to win three International Telly Awards: Best in Social Responsibility, Best in Social Issues, and Best in Not-for-Profit/Charitable.

The program continued to garner recognition in 2012 with the Wells Fargo Community Support Award as well as the Los Angeles City Council Award. In 2013, we were recognized again with the California State Senate Award by Senator Ted Lieu, now the Representative for California’s 33rd Congressional district.

In One Instant was catapulted into the spotlight in 2013 after receiving national coverage on ABC and FOX News. We received hundreds of requests from every corner of the country. We realized we needed to create a more efficient and cost-effective program that could be available outside of Southern California.

In 2015 we launched our digital program, and in 2021, we introduced our Virtual and In-Classroom program and activities.

In 2023, In One Instant has surpassed 4,200 schools nationwide.

In One Instant team accepting their International Telly Awards.

The Venice High School In One Instant club with California Congressman Ted Lieu after receiving the California State Senate Award.

Our Team

Q

GAIL SCHENBAUM
Co-founder and President

Having recognized the critical need to engage and motivate teens to understand the importance of making smart choices when driving, Gail produced the award winning In One Instant film that led to the creation of the comprehensive In One Instant program. As President, she oversees the expanding IOI team, corporate partnerships with GM, and Toyota, and the ongoing wide-scale national implementation of the program to high schools and community organizations.

Gail received both her undergraduate and master’s degrees at UCLA, where she was also selected for the 2019 UCLA Anderson Venture Accelerator. She is a former high school teacher and longtime senior executive for television and film studios as well as production companies. She has developed, sold and produced hundreds of hours of award-winning television and film for Warner Bros, Columbia, Universal, Walt Disney, Paramount, Twentieth Century Fox, PBS, Samuel Goldwyn Jr., Big Idea, and internationally with ITV and the BBC.

Gail has been a founding member of innovative ventures combining education, business and philanthropy, including the Santa Cruz Educational Outreach Program, a highly successful pilot program for the State of California. She is also a founding member of the Everychild Foundation, which focuses on alleviating the suffering of children in the Los Angeles area, chosen “Outstanding Private Foundation of Los Angeles.” Her latest venture is the Umergency app, which is dedicated to preparing college and high school students and parents for health and safety emergencies–whenever they need it most and wherever they are.

GAIL SCHENBAUM 
Co-founder and President

 

Q

KEVIN STEIN
Marketing and Business Development

With over 25 years as a senior marketer, Kevin oversees In One Instant’s marketing strategies, partnerships, and communications. He has been an adjunct professor of organizational and brand strategy at Carnegie Mellon’s Heinz College Master of Entertainment Industry Management program in Los Angeles for ten years. His entertainment background includes network, cable, and syndicated television and film as a producer for Paramount, Columbia Pictures, and VH1, along with senior management experience at HBO as VP, Original Programs, CBS as Director of Late-Night Programs and Interim VP, Specials, and VP of Development at King World Productions, where he was a member of the team that launched “The Oprah Winfrey Show.”

His non-profit work includes helping to launch NASA’s Challenger Center For Space Science Education and co-founding the Jimi Hendrix Foundation, which he ran for its initial first two years. In addition, he co-founded The Bridge Program at Antioch University, which recently celebrated its twentieth anniversary and continues to furnish a tuition-free college education in the humanities to marginalized adults living in Los Angeles. He also continues to serve as a marketing consultant to the Les Paul Foundation.

KEVIN STEIN
Marketing and Business Development
Q

RYAN AZEVEDO
Digital Marketing

As a marketing strategist, Ryan has created successful marketing programs, campaigns and platforms for best-selling authors, multi-platinum recording artists, Fortune 500 CEOs, members of the International Olympic Committee and Academy Award winning films. He has been featured in Entrepreneur, The Los Angeles Business Journal and numerous radio and TV shows around the U.S.

RYAN AZEVEDO
Digital Marketing

Q

DEBBIE SMITH
Research and Development,
Program Implementation

Debbie has an extensive background in outreach, facilitation, and project coordination to grow organizations from the ground up. She is highly experienced in graphic design, marketing communications, film production, and project coordination. She is also a lifelong dedicated volunteer for marginalized youth. Debbie serves IOI by facilitating and mentoring both student leaders and educators to successfully implement IOI. In addition, she works on Research and Development to improve the program on an ongoing basis. She is a graduate of University of Delaware, with a graphic design specialization from Art Institute of Boston.

DEBBIE SMITH
Research and Development, Program Implementation

 

Q

CHRISTOPHER REALE
Graphic Designer

A graduate of Otis College of Art and Design, Chris brings his creative talents to direct and support In One Instant’s graphic and collateral design needs.

CHRISTOPHER REALE
Graphic Designer

Q

BRYAN DELANEY
Student Leader Outreach and Training Mentor

Bryan is a devoted transportation safety advocate and innovative strategic communicator who utilizes his passion for multimedia and communications to make a difference.
He has collaborated with the nation’s leading health and safety organizations to create innovative national advocacy programming and communication initiatives. In high school, he was SADD’s (Students Against Destructive Decisions) National Student of the Year. In college, he spearheaded a National Anti-bullying PSA Campaign for NOYS (National Organizations for Youth Safety).

He leverages his crusading spirit and expertise to combat unsafe driving behaviors by mentoring our In One Instant Student Leaders. Bryan has utilized his skills and knowledge in video production, photography, graphic design, media and stakeholder relations, advocacy, program development, and event planning to bolster brand awareness and engagement as well as increase revenue for his clients. He is a graduate of Ithaca College with a B.S. in Communication Management and Design.

BRYAN DELANEY
Student Leader Outreach and Training Mentor

 

Q

LETIA CLOUSTON
Video and Media Production

Letia is an award-winning director of nine feature films. She has been featured on the cover of the “New York Times Magazine” in an article about women directors. Letia won three International Telly Awards for directing the In One Instant film program: Best in Social Responsibility, Best in Charitable/Not-for-profit, and Best in Social Issues. She received her BFA at Stephens College, was classically trained at British American Dramatic Academy at Oxford University and earned her MFA at the AFI (American Film Institute). In her role at In One Instant, Letia supervises all film, video, and media production and editing. She is a native of Paducah, KY.

LETIA CLOUSTON
Video and Media Production

Q

KARLY HERRICK
Student Research and Outreach

Karly Herrick is in her final year in the College of Communication at Boston University, where she is pursuing a degree in media science. Her interest in media science stems from a desire to combine both her creativity and analytical skills. When she’s not studying or working, Karly enjoys ceramics, cooking and sourcing vintage clothes for her online business. At In One Instant, Karly works with the research team in all matters relating to the student experience with the program, In addition, she collaborates with the marketing team on all aspects of student outreach.

KARLY HERRICK 
Student Research and Outreach
Q

VIVIAN LEE THOMAS
Health and Wellness Advisor

Vivian has had a successful career in the health Information and management industry, and is a certified professional in Healthcare Privacy, Security, and Data. She was National Project Manager for Kaiser Permanente and led the team for their Computer Assisted Coding pilot. She is currently with the CA Dept of Public Health, serving as Health Facility Evaluator / State Medical Record Consultant, and Licensing & Certification. She advises In One Instant on new initiatives and related partnerships. Vivian earned her undergraduate and graduate degrees from UCLA.

VIVIAN LEE THOMAS
Health and Wellness Advisor

Q

DAHLIA GREER
PR and Social Media Marketing

Dahlia Greer is a public relations specialist who has worked to create awareness for In One Instant Teen Safe Driving Program, starting from its earliest, live events in the L.A. area. As it grew into a national program, Dahlia has effectively supported promotion and communication of our transition into a strong partnership with thousands of school leaders across the country.

Dahlia’s work is an intersection of some of her passions – small business growth, teen and young adult wellbeing, and outdoor recreation pursuits. Highlights include lobbying The California Outdoor Recreation Partnership for increased access to outdoor recreation for underserved youth and their communities, involvement with the OIA Environmental Sustainability Working Group, and creating the Exxel Diverse Outdoor Kids project.

 

DAHLIA GREER
PR and Social Media Marketing

 

Q

BRADLEY BERMONT
Guest Writer

Bradley Bermont graduated from Roger Williams University, and recently received his Masters in Journalism at USC. He joined In One Instant in 2013 as Coordinator and Researcher, facilitating live assemblies and working closely with students from the In One Instant clubs. He became Senior Writer in 2014. He has written for The Daily Beast, Huffington Post, KQED, KPCC, LAist, LA Daily News, Inverse, Mountain Outlaw, and The Inertia. He serves as guest writer for In One Instant.

BRADLEY BERMONT
Guest Writer

 

Q

MISTY MC COY
Data Research and Analysis

Misty has an extensive background in management and leadership in the field of Internet Research, Email Classification, Data Entry, and Virtual Assistance. She supervises the data research and development team for In One Instant.

MISTY MC COY
Data Research and Analysis

Advisors

Vicki Fox

Director of Strategic Partnerships & Marketing; ACLU of Southern California

Susan Stein, PHD

Psychologist specializing in adolescent behavior

Merle Price

Former LAUSD Deputy Superintendent; Lecturer, Educational Leadership and Policy Studies, Cal State Univ Northridge; lecturer, Principal Leadership Institute, UCLA

Bryan Delaney

Transportation Safety Advocate at National Transportation Safety Board and In One Instant’s Student Leader Advisor for the past 5 years.

Kevin Stein

Adjunct professor at Carnegie Mellon’s Heinz College Masters of Entertainment Management Program. Specializes in business/partnership development, and content production.

Vivian Lee Thomas

Certified Professional Consultant in Healthcare Information and Management, CA Dept of Public Health.

Letia Clouston

Award-winning writer-director of ten feature films. Letia directed the In One Instant film, which won three international Telly Awards and continues to write and direct additional segments for the program.

Shirley Price

Attorney

Partners and Sponsors

Thank you to all of our partners, sponsors and contributors for your invaluable help in supporting our efforts.

IGNORE
Our Safety Partners & Endorsements
  • Los Angeles Fire Department
  • Los Angeles Police Department
  • Los Angeles County Medical Association
  • LA County Supervisors
  • California Highway Patrol
  • Natividad Medical Center
  • UCLA School of Public Health
  • USC Center for Trauma, Violence & Injury Prevention
  • College Connections
  • Former Los Angeles City Councilman Bill Rosendahl
  • Congressman Ted Lieu
  • National Organizations for Youth Safety
  • California Friday Night Live Partnership
  • Hugh O’Brian Youth Leadership.
  • FCCLA
  • Philadelphia Children’s Hospital
IGNORE
Sponsors
  • General Motors
  • Honda
  • Toyota
  • Ellie Kanner trust
  • David Zuckerman trust
  • Fineshriber Family Foundation
  • State Farm
  • Wells Fargo
  • Miriam Muscarolas & Grant Abramson trust
  • Jacqueline and Andrew Caster
  • Barbara Zipperman
  • Umergency
  • Natividad Medical Center
  • Joy Chudacoff
IGNORE
In-Kind Creative Content & Program Assistance
  • AT&T
  • Beyoncé  / Sony Music
  • Community Partners
  • Debbie Berman, ACE
  • Dianne Warren / Realsongs
  • Digital Difference
  • Eric Lawton Photography
  • Fox Music, Inc.
  • Letia Clouston, DGA
  • Primo Driving Schools Pacific
  • ReedSmith LLP
  • Saparoff Music
  • Umergency
  • Universal Music Publishing Group
  • Warner/Chappell Music
  • Workshop Creative

Testimonials

“The program clearly showed the peer pressure involved between friends, and my son and I realize that we have the right to make a decision that is safe and smart, even if it disappoints friends… We as a family have decided to just TURN THE PHONE OFF WHILE DRIVING. That way we are not distracted by texts or calls, and when we arrive safely, we can return any messages that came in while we were driving.”

Cindy Gruberth, Parent 
Cindy Gruberth, Parent

“In One Instant accomplishes the very important job of teaching our students how to make smart choices, how to stay alive, how to stay safe, how to take care of each other. That’s the most important gift you can give to a school.”

Monica Iannessa, Assistant Principal 
Monica Iannessa, Assistant Principal

“In One Instant made me reconsider a lot of my behaviors, and reconsider speaking up when I see things happening.”

Student 
Student

“Thank you for the amazing presentation to our students yesterday. I am certain that your work will save countless lives.”

Dan Blank, Assistant Principal 
Dan Blank, Assistant Principal

“I’m glad we brought In One Instant to our school because it wasn’t just for the kids.”

Harold Boger, Principal 
Harold Boger, Principal

“As a parent I hope this presentation might reach high schools throughout the country, as the lessons told in In One Instant apply not only to new drivers but to everyone who sits behind the wheel.”

Clay Frohman, Parent 
Clay Frohman, Parent

“I really had a reality check. This is not the way I need to be living my life. If I’m trying to have fun, it’s not worth me dying at the end of the day.”

Student 
Student

“In One Instant is a powerful program, and our students have expressed a profound appreciation for the message. It was easy to do and more effective than any other program.”

Dr. Dylan Farris, Principal 
Dr. Dylan Farris, Principal

“To this day the emotional impact of In One Instant has prevented me from making stupid choices, not only behind the wheel, but in every aspect of my life.”

Student 
Student

“This program is highly impactful…easy to implement and extremely effective. This program saves lives.”

- Dr. Pam Magee, Principal 
- Dr. Pam Magee, Principal

“We are still getting wonderful feedback about the program from all over Santa Monica. As soon as we have our calendar open for next year, I will immediately book In One Instant.”

Lisa Golden Balfus, President 
Lisa Golden Balfus, President

Honors and Awards

International Telly Awards: Best in Social Responsibility, Best in Social Issues, Best in Charitable/Not For Profit
Board President Rabbi Steven Carr Reuben, IOI Co-founder Gail Schenbaum, Griefhaven Founder/CEO Susan Whitmore